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Market Sizing · Round 1
FW
Your market sizing approach is logical, but you've missed the competitor's share of the premium segment. How would you adjust?
You
Good catch — if the competitor holds ~40% of the premium tier, I should deduct that from my TAM before sizing our opportunity.
FW
Exactly. That brings your estimate to $2.4B — much more defensible. Now walk me through your framework for evaluating entry barriers.
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